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Wright, Gerald W.

Lecturer in Communications

Department of Communications

Office: 657-278-2177

Department: 657-278-2177

Email: gewright@fullerton.edu

Biography:

30 years advertising agency experience, 20 years at the senior management level - domestic and international experience B.A. Journalism, University of Oregon M.A. Journalism (advertising), University of Memphis


Areas of Knowledge:
  • advertising campaigns
  • what do branding —products really stand for
  • commercial effectivenes
  • integrated marketing communications
  • sales promotion

Subject(s):
  • Advertising

Region(s):
  • North America

 

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