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Area of Expertise: Marketing

Atwong, Catherine

Associate Professor of Marketing

Areas of Knowledge
  • Marketing information, analysis and technologies

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Cadwallader, Susan

Associate Professor of Marketing

Director, Gianneschi Center for Nonprofit Research

Areas of Knowledge
  • Nonprofit and Societal Marketing
  • Business Strategy
  • Services Marketing

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Chen, Steven

Associate Professor of Marketing

Areas of Knowledge
  • Design Thinking
  • Product Design
  • Transnational Marketing
  • East Asian Cultural Products
  • Design Management

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Granitz, Neil A.

Professor of Marketing

Areas of Knowledge
  • Business ethics
  • Technology and learning
  • E-Commerce

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Greg, Saks

Vice President for University Advancement

Areas of Knowledge
  • fundraising in higher education

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Habibi, Mohammad Reza

Assistant Professor of Marketing

Areas of Knowledge
  • Digital Marketing
  • Social Media
  • Sharing Economy
  • Consumer Behavior

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Harich, Katrin R.

Professor of Marketing

Areas of Knowledge
  • Buyer behavior
  • Multicultural Marketing

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Kim, Yuna

Assistant Professor of Marketing

Areas of Knowledge
  • social media
  • new product
  • branding

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Kohli, Chiranjeev S.

Professor of Marketing

Areas of Knowledge
  • Brand and corporate identity
  • Trademarks
  • Branding and brand name creation
  • Customer satisfaction measurement
  • Marketing research

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Kohli, Chiranjieev

Professor of Marketing

Areas of Knowledge
  • BRANDING
  • CORPORATE IDENTITY
  • PRICING
  • MARKETING RESEARCH
  • MARKETING STRATEGY
  • CONSUMER BEHAVIOR

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Lancellotti, Mathew

Associate Professor of Marketing

Areas of Knowledge
  • Consumer psychology
  • Consumer coping behavior
  • Consumer relationships with technology

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Lange, Irene

Professor Emeritus of Marketing

Areas of Knowledge
  • Eastern and Central Europe

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Ramseyer, Diana M.

Lecturer in business writing

Areas of Knowledge
  • Business Writing
  • Composition

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Thompson, Bill

Lecturer in comminications

photographer and principal partner

Areas of Knowledge
  • Design Photography

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Wu, Guohua

Associate Professor of Communications

Areas of Knowledge
  • online advertising
  • marketing research
  • integrated marketing communications
  • cross-cultural communications

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