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Jackson, John B.

Lecturer in Managment

Director, Center for Entreprenurship

Management

Office: 657-278-8413

Department: 657-278-8413

Email: jjackson@fullerton.edu

Biography:

John Bradley Jackson is director of the Center for Entrepreneurship at California State University, Fullerton. At CSUF, Jackson teaches entrepreneurial marketing, new venture creation and new venture launch. He brings startup experience, along with practical marketing and sales knowledge, to the classroom from both Silicon Valley and Wall Street. At CSUF, Jackson was awarded two grants from the National Science Foundation. The first, awarded in 2013, was a $50,000 grant for the I-CORPS program, which embraced “Lean Startup.” The second was a $1 milllion I-Test grant awarded in 2014, to stimulate junior high students to learn more about science, technology, engineering and math (STEM). Jackson's career began in high-technology sales in the semiconductor industry at Signetics Inc., but he soon moved to high-technology market research with Dataquest Inc. At Dataquest, he served as vice president for nearly 10 years and held a variety of roles in sales, marketing and research. Later, he joined Bowne and Co., the world's largest financial printer, and served as senior vice president, responsible for sales, marketing and operations. Jackson also was sales director at Forrester Research Inc., an information technology advisory firm. As an entrepreneur, Jackson founded The BirdDog Group, a marketing and sales consulting firm that specializes in helping small- and medium-sized businesses with marketing and sales strategy. In particular, he is an expert in digital marketing, including social media, web development and search marketing. In 2007, Jackson wrote the book "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing." His second book, "Déjà New Marketing," was published in 2010. His third book, “Socially Close: Social Media Marketing for Small Business, published in 2014, also earned positive reviews.


Areas of Knowledge:
  • Entrepreneurship

Subject(s):
  • Management

Language(s):
  • Armenian

Region(s):
  • North America

 

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