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Rusmevichientong, Pimbucha

Assistant Professor of Public Health

Public Health

Office: 657-278-7495

Department: 657-278-3316



Pimbucha Rusmevichientong, Ph.D. is an assistant professor in the Department of Health Sciences at California State University, Fullerton. She received her doctorate in applied economics from Cornell University in 2015. Her research interests primarily lie in the areas of applied microeconomics, experimental, behavioral and health economics, and more specifically, empirical analysis of behavioral health determinants, food demand system estimation and public policy on health outcome. In her research, Dr. Rusmevichientong applies economics concepts and quantitative research methods to understand real-world health situations, particularly on obesity, malnutrition, smoking, impacts of food labeling, food advertising, and anti-obesity advertising on eating behaviors, food calorie misperception, food policy intervention to improve health outcome via changing economic incentives or creating behavioral nudges.

Areas of Knowledge:
  • Health Economics
  • Behavioral Economics
  • Nutrition and obesity
  • Food labeling
  • Food policy
  • Food consumption and demand

  • Advertising
  • Economics
  • Health

Other Languages:


  • North America