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Cadwallader, Susan

Associate Professor of Marketing

Director, Gianneschi Center for Nonprofit Research


Office: 657-278-7565

Department: 657-278-2223



Susan Cadwallader is an associate professor in the Department of Marketing and director of the Gianneschi Center for Nonprofit Research in the Mihaylo College of Business and Economics at California State University, Fullerton. Her teaching interests are in the areas of business strategy, motivation theory, service design, and nonprofit and societal marketing. She uses community-based learning methods to enable business students to engage with for profit, nonprofit and government agencies. Her research interests involve implementation of business strategy, services marketing, and nonprofit and societal marketing. Her work has been published in the MIT Sloan Management Review, Journal of Academy of Marketing Science, Marketing Education Review, Journal of Marketing Channels and Journal of Organizational Change Management. She earned her Ph.D. at Arizona State University.

Areas of Knowledge:
  • Nonprofit and Societal Marketing
  • Business Strategy
  • Services Marketing

  • Marketing

  • North America