Area of Expertise: Marketing
Atwong, Catherine
Associate Professor of Marketing
Areas of Knowledge
- Marketing information, analysis and technologies
Cadwallader, Susan
Associate Professor of Marketing
Director, Gianneschi Center for Nonprofit Research
Areas of Knowledge
- Nonprofit and Societal Marketing
- Business Strategy
- Services Marketing
Chen, Steven
Professor of Marketing
Areas of Knowledge
- Design Thinking
- Product Design
- Transnational Marketing
- East Asian Cultural Products
- Design Management
Dorsey, Joshua
Assistant Professor of Marketing
Areas of Knowledge
- healthcare
- financial decision-making
- consumer cognitions
- consumer emotions
- public policy
Ebrahimi, Mahdi
Assistant Professor of Marketing
Areas of Knowledge
- Consumer Behavior
- Consumer Trends
- Nonprofit Marketing
- International Marketing
Granitz, Neil A.
Professor of Marketing
Chair of the Department of Marketing
Areas of Knowledge
- Business ethics
- Technology and learning
- E-Commerce
Greg, Saks
Vice President for University Advancement
Areas of Knowledge
- fundraising in higher education
Habibi, Mohammad Reza
Associate Professor of Marketing
Areas of Knowledge
- Digital Marketing
- Social Media
- Sharing Economy
- Consumer Behavior
Harich, Katrin R.
Professor of Marketing
Areas of Knowledge
- Multicultural Marketing
- Buyer behavior
Kim, Yuna
Associate Professor of Marketing
Areas of Knowledge
- social media
- new product
- branding
Kohli, Chiranjeev S..
Professor of Marketing
Areas of Knowledge
- Branding
- Corporate identity
- Pricing
- Marketing research
- Marketing strategy
- Consumer behavior
- Trademarks
Lancellotti, Mathew
Professor of Marketing
Areas of Knowledge
- Consumer psychology
- Consumer coping behavior
- Consumer relationships with technology
Lange, Irene
Professor Emeritus of Marketing
Areas of Knowledge
- Eastern and Central Europe
Williamson, Jeffrey A.
Lecturer in Marketing
Director, California State Trade Expansion Program
Areas of Knowledge
- Global Marketing
- Exporting and Importing
- Emerging Markets
- E-Retailing
- Cross Border E-Commerce
Wu, Guohua Mark.
Professor of Communications
Areas of Knowledge
- Online advertising
- Marketing research
- Integrated marketing communications
- Cross-cultural communications
