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Area of Expertise: Marketing

Atwong, Catherine

Associate Professor of Marketing

Areas of Knowledge

  • Marketing information, analysis and technologies

More Info Expert: 314

Cadwallader, Susan

Associate Professor of Marketing

Director, Gianneschi Center for Nonprofit Research

Areas of Knowledge

  • Nonprofit and Societal Marketing
  • Business Strategy
  • Services Marketing

More Info Expert: 876

Chen, Steven

Professor of Marketing

Areas of Knowledge

  • Design Thinking
  • Product Design
  • Transnational Marketing
  • East Asian Cultural Products
  • Design Management

More Info Expert: 873

Dabirian, Amir

Provost and Vice President for Academic Affairs

Chief Academic Officer

Areas of Knowledge

  • Industrial Management and Economics
  • Marketing
  • Computer Science
  • Information Systems
  • Computer Engineering

More Info Expert: 652

Dorsey, Joshua

Assistant Professor of Marketing

Areas of Knowledge

  • healthcare
  • financial decision-making
  • consumer cognitions
  • consumer emotions
  • public policy

More Info Expert: 969

Ebrahimi, Mahdi

Assistant Professor of Marketing

Areas of Knowledge

  • Consumer Behavior
  • Consumer Trends
  • Nonprofit Marketing
  • International Marketing

More Info Expert: 978

Granitz, Neil A.

Professor of Marketing

Chair of the Department of Marketing

Areas of Knowledge

  • Business ethics
  • Technology and learning
  • E-Commerce

More Info Expert: 388

Greg, Saks

Vice President for University Advancement

Areas of Knowledge

  • fundraising in higher education

More Info Expert: 654

Habibi, Mohammad Reza

Associate Professor of Marketing

Areas of Knowledge

  • Digital Marketing
  • Social Media
  • Sharing Economy
  • Consumer Behavior

More Info Expert: 882

Harich, Katrin R.

Professor of Marketing

Areas of Knowledge

  • Multicultural Marketing
  • Buyer behavior

More Info Expert: 417

Kim, Yuna

Associate Professor of Marketing

Areas of Knowledge

  • social media
  • new product
  • branding

More Info Expert: 755

Kohli, Chiranjeev S..

Professor of Marketing

Areas of Knowledge

  • Branding
  • Corporate identity
  • Pricing
  • Marketing research
  • Marketing strategy
  • Consumer behavior
  • Trademarks

More Info Expert: 717

Lancellotti, Mathew

Professor of Marketing

Areas of Knowledge

  • Consumer psychology
  • Consumer coping behavior
  • Consumer relationships with technology

More Info Expert: 492

Lange, Irene

Professor Emeritus of Marketing

Areas of Knowledge

  • Eastern and Central Europe

More Info Expert: 34

Reshadi, Mehrnoosh

Assistant Professor of Marketing

Areas of Knowledge

  • Digital marketing
  • human-computer interaction
  • Influencer marketing
  • Artificial Intelligence (AI)
  • Technology mediated marketing

More Info Expert: 999

Williamson, Jeffrey A.

Lecturer in Marketing

Director, California State Trade Expansion Program

Areas of Knowledge

  • Global Marketing
  • Exporting and Importing
  • Emerging Markets
  • E-Retailing
  • Cross Border E-Commerce

More Info Expert: 964

Wu, Guohua Mark.

Professor of Communications

Areas of Knowledge

  • Online advertising
  • Marketing research
  • Integrated marketing communications
  • Cross-cultural communications

More Info Expert: 769

 

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